Stage 01
⚡
Exploratory
Optimization is ad hoc and tactical. Fragmented skills, inconsistent data, limited platform coverage.
Stage 02
🏗️
Foundational
A charter is in place with a named owner, standardised workflows, and a regular cadence emerging.
Stage 03
⚙️
Developed
Executive sponsorship drives formal governance, dedicated leads, metric hierarchies, identity strategy.
Stage 04
🎯
Strategic
Tied to annual planning with specialist teams, portfolio governance, and at-scale testing.
Stage 05
🚀
Integrated
Embedded in company culture. Evidence-led decisions, a Centre of Excellence, full lifecycle orchestration.